"We are pioneers and world leaders in everything related to unmanned solutions"

"We are pioneers and world leaders in everything related to unmanned solutions"
The growing global trend towards the use of unmanned tools places Aeronautics as one of the leading companies in the world in the field of drones in general and the orbiter systems in particular. Matan Perry, the company's VP of Marketing and Sales, describes the reasons for the international success of Aeronautics and how it has grown in its 25 years since its start App for one of the largest defense companies in Israel

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Orbiter 4 | Photo: Lior Sosna
Asaf Lebanon, in collaboration with Aeronautics
Marketing content
April 27, 2023
In the last three years, Aeronautics has experienced significant growth and operates in dozens of countries around the world. The company's international customers receive system solutions adapted to their operational needs in the field of UAVs (unmanned aerial vehicles), and include a series of subsidiaries operating in the fields of electro-optics, communications, propulsion, homeland defense and hardened computing.

The flagship product: the Orbiter 4
"Our global deployment is tremendous. We are pioneers and global leaders in everything related to unmanned solutions," describes Matan Perry , VP of Marketing and Sales of Aeronautics. "In Singapore, we signed a large-scale contract for the supply of advanced Orbiter 4 UAV systems. In Finland, we are upgrading the Orbiter 2 systems with aeronautics, sensors and information processing - all of which are among the most advanced in the world. In Greece, a contract was signed for the supply of Orbiter 3 systems as part of the G2G project between the governments. In this significant project, Rafael is the main contractor, and will supply the Greek Ministry of Defense with Spike anti-tank missiles, and we We will provide the intelligence gathering tools. Here it should be noted that as a company owned by Rafael we enjoy a significant synergy both on the technological-operational side and on the business-marketing side."

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Giving fruit Photography: Adi Lam
Aeronautics' series of tactical drones - the Orbiter family - includes platforms in the range between 10 kilograms and 70 kilograms. and are easily identifiable. On the other hand, Orbiter 4, which is the company's flagship product, provides a stay time of about 24 hours, high-quality contracts, the ability to carry several sensors at the same time, takes off and lands independently of a flight path and, of course, is simple to operate, which is why it is an optimal solution for forces In the field. The entire Orbiter family serves the forces in the field and provides real-time intelligence 24/7, quickly and with minimal chance of detection."

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From this it can be understood that the way drones are used today is wider than in the past?
"Yes, many operations that were previously performed by manned arrays are already performed by unmanned tools today. The mix of air force flight hours is undergoing a significant transformation from manned to unmanned and in some of the modern air forces it can already be predicted that most of the flight hours are performed by unmanned aircraft. This is a global trend. In addition, in recent global conflicts and the future battlefield, the need for armies to perform missions with less manpower can be seen. Armies are getting smaller but missions are becoming more complex, which increases the demand for unmanned vehicles with richer functionality. A good example of this is the use of artificial intelligence, which helps with 'simple' operations such as locating and classifying targets, but the decision is always made by a person and not a machine."

Systemic solutions for global customers
Matan Perry joined Aeronautics in 2006 after his service as an operator in the IDF drone array. "In my opinion, one of the significant advantages of the Israeli defense industries, which makes them world leaders, is the integration of discharged military personnel into the industry; in the fields of characterization, engineering, marketing and management. In the drone industry this advantage is sharpened - the reserve service has been frequent over the years in drone units and squadrons Keeps us relevant. We continue to live in the security world, the operational challenges we encounter in reserve flights at night, receive technological solutions in the mornings." He says. "Today we have over a thousand employees in the group - which is a tremendous engineering force, especially in light of the many resources that Rafael and Aeronautics invest in development. One of the outstanding advantages of the Aeronautics Group is that each subsidiary is an expert in its field: Cometact develops advanced communication technologies, Zenzotra produces engines for UAVs, Contrap which develops dedicated optical pedometers, Magal, which specializes in advanced security solutions in the field of HLS, and the CP company, which produces hardened products for operational use. The synergy between the group's subsidiaries allows us to provide customer-adapted systemic solutions that meet the operational needs of the future battlefield. The rich experience we have gained in the group, combined with the technological assets and the deep familiarity with the customers' needs, have made Aeronautics a leading international supplier of system solutions. In some cases, even if the customer himself is not clear about what he needs - our team comes with decades of experience and a comprehensive understanding of the needs of the military and the field, and helps to characterize the specific needs of the customer and match them with the right systems from our portfolio." Combined with the technological assets and the deep familiarity with customer needs, have made Aeronautics a leading international supplier of system solutions. In some cases, even if the customer himself is not clear about what he needs - our team comes with decades of experience and a comprehensive understanding of the needs of the military and the field, and helps to characterize the specific needs of the customer and match them with the right systems from our portfolio." Combined with the technological assets and the deep familiarity with customer needs, have made Aeronautics a leading international supplier of system solutions. In some cases, even if the customer himself is not clear about what he needs - our team comes with decades of experience and a comprehensive understanding of the needs of the military and the field, and helps to characterize the specific needs of the customer and match them with the right systems from our portfolio."

What are the main challenges of aeronautics today?
"Like many companies in the economy, since the corona epidemic we have been facing challenges around the supply chain, this issue is becoming more acute in light of the significant increase in the volume of our sales in recent years. In addition, while in the past the drone industry was mostly 'blue and white', today we can see increasing competition while more players enter this market. However, the fact that we have been in the market for 25 years gives us a significant advantage; We have created a reputation and technological leadership that make our customers keep their trust in us. Another challenge is hiring employees, as a medium-sized company competing against giants, we are obligated to be at the forefront of technology and in order to maintain the momentum of growth, we work to retain and ????? ??????? recruit quality personnel that the market has to offer in all disciplines. The aeronautical DNA of a younger, flexible, creative-thinking company that operates differently helps us in this."

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